A design agency named Elastik, located in The Hague, works on offline and online design. For the offline part of their services, they wanted me to create a new brand. The process consisted of naming, visual identity, web design, and web development in Webflow. A crucial part was that it had to give the feeling of innovation. With the name 'Boekenlab', it combines a kind of outdated term, the books, and an innovative term, the lab. With those two combined, I wanted to convey that designing books is still relevant compared to digital design.